I’m looking at a sticker on my furnace duct placed there by the man who cleaned it. It gives the name of the company, the name of the person who did the cleaning, the date and phone number. Convenient reminder or spot advertising? I didn’t ask Chris from Dirty Ducts Are Us to place a big sticky sticker on my furnace duct, nor did I give him permission.For some reason an image of dogs marking their territory springs to mind.
There’s a sticker on my furnace too, from the company that serviced it. And on my car windshield from the oil change place. Ditto on my water heater, lawn mower and garage door opener. I wouldn’t be surprised if I left the hair salon tomorrow with one slapped on the back of my neck. At your next colonoscopy – a discrete, tasteful label pressed on your bottom, proclaiming “Your colonoscopy brought to you by Dr. No. See you in 5 years.”
Advertising – it’s everywhere. Why? Because we have gone from a country whose economy is based on making things, to one that’s based on
selling things. We are indeed the great infidel of retail. Without advertising, our economy would fail. It’s even more important now in such a tight, recessed economy with unemployed and underemployed folks guarding their money and purchase decisions carefully. Everyone has to get their two cents out, their product advertised, and those little stickers are either a great, inexpensive way to do it, or a curse of in your face advertising, depending upon your outlook.
What do you think? Is micro advertising clever, annoying, or so last year that you don’t even see it?
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